The Marketing Society is an exclusive network of senior marketers which encourages its members to think differently about the challenges they face. Since 2007 it has captured some of the best entries to its annual awards for excellence and turned them into in-depth case studies to promote better marketing practices. Producing them involved all aspects of the publishing process, from writing, editing and choosing images through to proofing and indexing. Marketing Excellence 2, Hugh Burkitt, 2010; Marketing Excellence 1, Hugh Burkitt and John Zealley, Wiley, 2006.
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