Advertising Standards Authority

New media white paper

  • Advertising Standards Authority

We produced a white paper, New media: the implications for advertising regulation, for the Advertising Standards Authority (ASA). The ASA was keen to take an in-depth look at the implications of new media for advertising self-regulation, a model it had operated successfully with traditional media for many years. The resulting white paper gave a brief guide to new media and advertising opportunities, considered what consumers both wanted and expected from new media regulation, and set out some next steps for all those involved to consider.

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