We work with business people to turn their great ideas into words, from books and newsletter to white papers, blog and tweets. Putting your name to coherently-written copy of whatever length can make a vital difference. Why? Because the written word gets the message across, connects to customers/clients and can be the passport to many other opportunities, both personally and professionally.
Inside the Mind of the Shopper, Herb Sorensen, Wharton, 2009.
We helped Herb produce a ground-breaking look at shopping through interviewing, drafting copy and detailed editing.
Marketing the Professional Services Firm, Laurie Young, Wiley, 2005.
This involved interviewing, writing, editing and finding relevant case studies to produce what is now a staple of marketing libraries.