{"id":99,"date":"2014-05-19T11:22:05","date_gmt":"2014-05-19T11:22:05","guid":{"rendered":"http:\/\/www.writers4management.com\/wordpress\/?page_id=99"},"modified":"2020-04-08T11:08:49","modified_gmt":"2020-04-08T11:08:49","slug":"storytelling-2","status":"publish","type":"page","link":"http:\/\/www.writers4management.com\/?page_id=99","title":{"rendered":"Writing training"},"content":{"rendered":"<p>There is increasingly a realisation that good writing, and how you communicate, are just as critical as what you are trying to say. Clear and lucid writing, that tells the right story, is one of the best ways for companies to differentiate themselves in an over-crowded and competitive market. In fact, it\u2019s essential to getting your message across and our training can hone your skills in this area.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.writers4management.com\/?portfolio=relish\"><strong>Relish Research <\/strong><\/a>asked us to design a day\u2019s workshop that would stretch and motivate its team that resulted in a fresh look at its communication material, both in terms of content and design.<\/li>\n<li><a href=\"http:\/\/www.writers4management.com\/?portfolio=discovery\"><strong>Discovery <\/strong><\/a>We were commissioned to prepare workshops tailored to the market research sector which would enhance the ability of its team to communicate clear and effectively across all media and become better story tellers.<\/li>\n<li><a href=\"http:\/\/www.writers4management.com\/?portfolio=parliamentary-and-health-service-ombudsman\"><strong>The Parliamentary and Health Service Ombudsman <\/strong><\/a>We championed its aim to promote clearer and jargon-free writing by providing storytelling workshops that honed the skills of its media and newsletter teams.<\/li>\n<li><strong>MCM Architecture <\/strong>asked for a training course that would improve the communication skills of key staff and thereby enhance their professionalism, so we prepared one covering basic writing, structuring copy and writing for different formats.<\/li>\n<li><strong>The Futures Company, <\/strong>a Kantar company within the WPP Group, asked us for a course that would improve its\u00a0team\u2019s writing skills, including the\u00a0ability to structure copy and make the participants\u00a0better storytellers. We gave them the confidence to deliver sharper, punchier copy.<\/li>\n<li><strong>Business in the Community <\/strong>We were asked to provide a broad-ranging workshop tailored to a team of varying abilities. This covered basic writing skills, how to eliminate jargon and ways to adapt BITC\u2019s style to different audiences and across different media. We gave them a crash course on how to how to condense copy and left them, as always, with follow-up notes and references material.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>There is increasingly a realisation that good writing, and how you communicate, are just as critical as what you are trying to say. Clear and lucid writing, that tells the right story, is one of the best ways for companies to differentiate themselves in an over-crowded and competitive market. In fact, it\u2019s essential to getting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"open","ping_status":"open","template":"template-full-width.php","meta":[],"_links":{"self":[{"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/pages\/99"}],"collection":[{"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.writers4management.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99"}],"version-history":[{"count":24,"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/pages\/99\/revisions"}],"predecessor-version":[{"id":339,"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/pages\/99\/revisions\/339"}],"wp:attachment":[{"href":"http:\/\/www.writers4management.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}