{"id":95,"date":"2013-12-19T11:08:52","date_gmt":"2013-12-19T11:08:52","guid":{"rendered":"http:\/\/www.writers4management.com\/wordpress\/?page_id=95"},"modified":"2020-04-08T11:05:44","modified_gmt":"2020-04-08T11:05:44","slug":"writingediting","status":"publish","type":"page","link":"http:\/\/www.writers4management.com\/?page_id=95","title":{"rendered":"Editing and writing"},"content":{"rendered":"<p>Our extensive background as journalists and as the authors of two business books gives us the ability to work across a range of activities, from writing article\/blogs\/whitepapers to websites, newsletters and books to 140-character tweets. We help ensure that what is produced gets its message across clearly and succinctly, whatever the channel or platform.<\/p>\n<p><strong>Newsletters and magazines<\/strong><\/p>\n<p><a href=\"http:\/\/www.writers4management.com\/?portfolio=in-depth\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-147 size-full\" src=\"http:\/\/www.writers4management.com\/wp-content\/uploads\/2014\/05\/indepth-SPRING-2014-220x220.jpg\" alt=\"Layout 1\" width=\"220\" height=\"220\" srcset=\"http:\/\/www.writers4management.com\/wp-content\/uploads\/2014\/05\/indepth-SPRING-2014-220x220.jpg 220w, http:\/\/www.writers4management.com\/wp-content\/uploads\/2014\/05\/indepth-SPRING-2014-220x220-150x150.jpg 150w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/><\/a><\/p>\n<p>We have published and\/or contributed to a range of newsletters and magazines over the years. Apart from Haymarket titles, these include:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.writers4management.com\/?portfolio=in-depth\"><em>In Depth <\/em><\/a>is a pocket-sized journal, published twice a year for the Association for Qualitative Research, which tackles ideas and issues pertinent to the qualitative research community and society at large, but with a qualitative slant.<\/li>\n<li><a href=\"http:\/\/www.writers4management.com\/?portfolio=in-brief\"><em>In Brief <\/em><\/a>is <em>In Depth<\/em>\u2019s sister publication, a bi-monthly magazine, designed to provide members with relevant news, issues and trends relating to qualitative research and commissioned from well known names inside and outside the industry.<\/li>\n<li><a href=\"http:\/\/www.writers4management.com\/?portfolio=contact\"><em>Contact <\/em><\/a>was Royal Mail\u2019s award-winning B2B quarterly magazine, which provided insights on the issues of the day so as offer marketing solutions to its business audience.<\/li>\n<li><em><a href=\"http:\/\/www.writers4management.com\/?portfolio=platform\">Platform<\/a>, <\/em>a beautifully-designed monthly magazine, gave sponsors and sponsored an up-to-the-minute review of current deals and in depth coverage of the strategy behind successful business sponsorships.<\/li>\n<\/ul>\n<p><strong>Books<\/strong><\/p>\n<p><a href=\"http:\/\/www.writers4management.com\/?portfolio=recent-works-2\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-247 size-full\" src=\"http:\/\/www.writers4management.com\/wp-content\/uploads\/2014\/06\/marketing-masters-220x335.jpg\" alt=\"marketing masters 220x335\" width=\"220\" height=\"335\" srcset=\"http:\/\/www.writers4management.com\/wp-content\/uploads\/2014\/06\/marketing-masters-220x335.jpg 220w, http:\/\/www.writers4management.com\/wp-content\/uploads\/2014\/06\/marketing-masters-220x335-197x300.jpg 197w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/><\/a><\/p>\n<p>We have written and\/or compiled and edited a number of books for the business community. These include:<\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.writers4management.com\/?portfolio=recent-works-2\">Conversations with Marketing Masters<\/a>, <\/em>Laura Mazur and Louella Miles, Wiley, 2007. We explored, with some of the some of the world\u2019s most influential marketing gurus of our time, the ideas that made them famous, their views on the current state of marketing and their personal journeys.<\/li>\n<li><em><a href=\"http:\/\/www.writers4management.com\/?portfolio=recent-works-1\">Conversations with Green Gurus<\/a>. <\/em>Laura Mazur and Louella Miles, Wiley, 2009. We talked with influential environmental movers and shakers to discover what they thought\u00a0 the role of business should be in dealing with what is termed by one of them \u2018a planetary emergency\u2019.<\/li>\n<li><a href=\"http:\/\/www.writers4management.com\/?portfolio=marketing-the-professional-services-firm\"><em>Marketing the Professional Services Firm<\/em><\/a>, Laurie Young, Wiley, 2005. This involved interviewing, writing, editing and finding relevant case studies to produce what is now a staple of marketing libraries.<\/li>\n<li>The Marketing Society. The Marketing Society\u2019s award-winning case studies were re-written, edited, and turned into in-depth case studies full of practical lessons in two books:\u00a0<a href=\"http:\/\/www.writers4management.com\/?portfolio=marketing-excellence\"><em>Marketing Excellence 2<\/em><\/a>, Hugh Burkitt, 2010;\u00a0<a href=\"http:\/\/www.writers4management.com\/?portfolio=marketing-excellence\"><em>Marketing Excellence<\/em><\/a>, Hugh Burkitt and John Zealley, Wiley, 2006.<\/li>\n<li>John Wiley &amp; Sons. Edited and updated the second edition of marketing master Peter Doyle\u2019s classic, <em>Value-Based Marketing<\/em>, following the author\u2019s death.<\/li>\n<\/ul>\n<p><strong>White papers<\/strong><\/p>\n<p>We have written white papers for organisations in the private and public sector. These include:<\/p>\n<ul>\n<li>The Advertising Association.\u00a0<em>New media: the Implications for advertising regulation, 2006<\/em>. We researched, wrote and edited this white paper on new media.<\/li>\n<li><a href=\"http:\/\/www.writers4management.com\/?portfolio=recent-works-3\">Youth Justice Board in England and Wales<\/a>. We researched, wrote and edited this white paper on young people and the Secure Estate.<\/li>\n<\/ul>\n<p><strong>Blogs<\/strong><\/p>\n<p>Our blogs have a proven ability to drive traffic to websites.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.writers4management.com\/?portfolio=relationship-audits-management\">Relationship Audits Management<\/a> wanted to raise its profile in a series of weekly, thought-provoking blogs through its LinkedIn groups. We produced relevant and timely copy for the chief executive.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Our extensive background as journalists and as the authors of two business books gives us the ability to work across a range of activities, from writing article\/blogs\/whitepapers to websites, newsletters and books to 140-character tweets. We help ensure that what is produced gets its message across clearly and succinctly, whatever the channel or platform. Newsletters [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"template-full-width.php","meta":[],"_links":{"self":[{"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/pages\/95"}],"collection":[{"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.writers4management.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=95"}],"version-history":[{"count":45,"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/pages\/95\/revisions"}],"predecessor-version":[{"id":337,"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/pages\/95\/revisions\/337"}],"wp:attachment":[{"href":"http:\/\/www.writers4management.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}