{"id":55,"date":"2013-12-11T11:19:24","date_gmt":"2013-12-11T11:19:24","guid":{"rendered":"http:\/\/www.writers4management.com\/wordpress\/?page_id=55"},"modified":"2020-04-08T11:07:44","modified_gmt":"2020-04-08T11:07:44","slug":"ghost-writing","status":"publish","type":"page","link":"http:\/\/www.writers4management.com\/?page_id=55","title":{"rendered":"Ghostwriting"},"content":{"rendered":"<p>We work with business people to turn their great ideas into words, from books and newsletter to white papers, blog and tweets. Putting your name to coherently-written copy of whatever length can make a vital difference. Why? Because the written word gets the message across, connects to customers\/clients and can be the passport to many other opportunities, both personally and professionally.<\/p>\n<p><a href=\"http:\/\/www.writers4management.com\/?portfolio=inside-the-mind-of-the-shopper\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-66 size-full\" src=\"http:\/\/www.writers4management.com\/wp-content\/uploads\/2013\/12\/inside-the-mind-of-the-shopper-220x324.jpg\" alt=\"inside the mind of the shopper 220x324\" width=\"220\" height=\"324\" srcset=\"http:\/\/www.writers4management.com\/wp-content\/uploads\/2013\/12\/inside-the-mind-of-the-shopper-220x324.jpg 220w, http:\/\/www.writers4management.com\/wp-content\/uploads\/2013\/12\/inside-the-mind-of-the-shopper-220x324-203x300.jpg 203w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.writers4management.com\/?portfolio=inside-the-mind-of-the-shopper%20\"><em>Inside the Mind of the Shopper<\/em><\/a>, Herb Sorensen, Wharton, 2009.<\/p>\n<p>We helped Herb produce a ground-breaking look at shopping through interviewing, drafting copy and detailed editing.<\/p>\n<p><a href=\"http:\/\/www.writers4management.com\/?portfolio=marketing-the-professional-services-firm\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-76 size-full\" src=\"http:\/\/www.writers4management.com\/wp-content\/uploads\/2013\/12\/marketing-the-professional-services-firm-220x324.jpg\" alt=\"marketing the professional services firm 220x324\" width=\"220\" height=\"324\" srcset=\"http:\/\/www.writers4management.com\/wp-content\/uploads\/2013\/12\/marketing-the-professional-services-firm-220x324.jpg 220w, http:\/\/www.writers4management.com\/wp-content\/uploads\/2013\/12\/marketing-the-professional-services-firm-220x324-203x300.jpg 203w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.writers4management.com\/?portfolio=marketing-the-professional-services-firm\"><em>Marketing the Professional Services Firm<\/em><\/a>, Laurie Young, Wiley, 2005.<\/p>\n<p>This involved interviewing, writing, editing and finding relevant case studies to produce what is now a staple of marketing libraries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We work with business people to turn their great ideas into words, from books and newsletter to white papers, blog and tweets. Putting your name to coherently-written copy of whatever length can make a vital difference. Why? Because the written word gets the message across, connects to customers\/clients and can be the passport to many [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"template-full-width.php","meta":[],"_links":{"self":[{"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/pages\/55"}],"collection":[{"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.writers4management.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55"}],"version-history":[{"count":17,"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/pages\/55\/revisions"}],"predecessor-version":[{"id":338,"href":"http:\/\/www.writers4management.com\/index.php?rest_route=\/wp\/v2\/pages\/55\/revisions\/338"}],"wp:attachment":[{"href":"http:\/\/www.writers4management.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}