The market research sector relies a great deal on its ability to communicate effectively and clearly with clients and respondents. Research specialists Discovery commissioned us to hone the skills of its staff by preparing workshops that would not just cover the basics, but help unleash the power of language, promote effective storytelling and explore how to structure written documents across a range of media to make them more logical, persuasive and compelling. Not only did the workshops improve their writing, but we left the participants with the tools to maintain these high standards.
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